The process of sales and marketing consulting for hotels typically involves several key steps, which may vary depending on the specific needs and goals of the hotel. Some of the common steps in the sales and marketing consulting process for hotels include:

1. Assessment: Conduct an assessment of the hotel’s current sales and marketing strategies to identify areas that need improvement.
2. Analysis: Based on the assessment, we will analyze the hotel’s sales and marketing strategies. This may involve conducting a SWOT analysis, as well as analyzing customer segmentation, target markets, and competitor strategies.
3. Strategy Development: Together with your team we will develop a comprehensive sales and marketing strategy that aligns with the hotel’s business goals and target customer segments. 
4. Implementation: We will work with the hotel’s sales and marketing staff to implement the recommended strategies and action plans such as B2B contracting,  sales calls and sales visits, creating social media content, developing advertising campaigns, executing promotional events and activations, and implementing marketing automation tools.

5. Monitoring and Evaluation: Weekly budget and forecast meetings with your sales, marketing and revenue team, to ensure that efforts are targeted towards achieve the Hotel’s Budget. Where necessary we will support a junior sales team and act as their ‘Sales Director’ focusing in their development.